1. Support local development
Choose local products and services you genuinely need and pay a fair price. Prefer initiatives that share benefits across the community and include more vulnerable groups.
2. Learn about and respect the community
Learn about customs, food, language, traditions and heritage. Respect social norms, avoid offensive behaviour and create opportunities for mutual learning with residents and other visitors.
3. Protect ecosystems
Choose experiences that use resources sustainably, respect habitats and do not harm animals. Avoid creating waste and take part in local collection and clean-up systems.
4. Respect diversity
Do not take part in discrimination based on gender, origin, religion, sexual orientation, economic circumstances or any other characteristic. Avoid stereotypes and respect spaces and services intended for people with mobility or communication needs.
5. Prepare and travel safely
Learn about the destination, keep necessary documents, insurance and health information up to date, and follow official advice, especially in emergencies. Check product ingredients if you have allergies or intolerances.
6. Use resources responsibly
Prefer water- and energy-efficient, recyclable or reusable options. Avoid wasting water, choose low-emission transport where possible, and seek to reduce or offset your carbon footprint.
7. Preserve heritage and infrastructure
Use buildings, transport, homes and public spaces without disrupting local life. At attractions, follow the rules and designated access intended to preserve them.
8. Support fair working conditions
Choose products and services that respect labour rights, include local people and those at risk of exclusion, and reject sexual or child exploitation and animal abuse. Treat every worker with respect.
9. Value sustainable innovation
Prioritise products, services and experiences that use technology and innovative methods to save resources and improve information and communication at the destination.